TEA
The OCT ensures that the growing demand of the local market is met by importing a wide range of tea varieties, particularly green tea and black tea, which constitute the main categories of consumption, depending on the preferences of Tunisian consumers.
As the sole operator, the OCT guarantees the continuous availability of tea while complying with international quality standards. This monopoly enables the state to regulate prices and maintain product quality despite global market fluctuations and supply chain challenges.
Thus, the intervention of the OCT helps preserve the balance of the Tunisian tea market by meeting the diverse needs of industries, retailers, and individual consumers alike.
During 2022, the local sales volume of green tea recorded an increase of 6%
Origins of Tea Imports in 2022
Green Tea
| Product | Origin | Quantity in Tons | Percentage | Value | |
|---|---|---|---|---|---|
| in USD | in TND | ||||
| Green Tea « Super » | China | 2 329 | 88% | 4 184 952 | 13 220 055 |
| Green Tea « Bourgeon » | China | 309 | 12% | 663 705 | 2 056 701 |
| Total | 2 637 | 100% | 4 848 657 | 15 276 756 | |
Black Tea
| Product | Origin | Quantity in Tons | Percentage | Value | |
|---|---|---|---|---|---|
| in USD | in TND | ||||
| Black Tea « Extra » | India | 1 423 | 39% | 2 726 929 | 8 451 189 |
| Black Tea « Extra + » | India | 1 855 | 50% | 3 563 016 | 11 155 527 |
| Black Tea « Extra + » | Sri Lanka | 415 | 11% | 1 813 088 | 5 553 003 |
| Total | 3 693 | 100% | 8 103 032 | 25 159 720 | |
Tea Sales
Green Tea
During 2022, the local sales volume of green tea recorded an increase of 6%, reaching 2,809 tons, compared to 2,650 tons the previous year.
| Product | 2021 | 2022 | Evolution 2021/2022 | |
|---|---|---|---|---|
| Quantity | Percentage | |||
| Green Tea « Super » | 2 417 | 2 572 | +155 | +6% |
| Green Tea « Bourgeon » | 233 | 237 | +4 | +2% |
| TOTAL | 2 650 | 2 809 | +159 | +6% |
Black TEA
The sales of black tea (all varieties) recorded a decrease of 8.68% in 2022 reaching 4,324 tons, compared to 4,735 tons the previous year.
| Product | 2021 | 2022 | Evolution 2021/2022 | |
|---|---|---|---|---|
| Quantity | Percentage | |||
| Black Tea « Extra » | 1 479 | 1 418 | -61 | -4,2% |
| Black Tea « Extra + » Indian | 2 478 | 2 121 | -357 | -14,41% |
| Black Tea « Extra + » Sri Lankan | 778 | 785 | +7 | +0,9% |
| TOTAL | 4 735 | 4 324 | -411 | -8,63% |
Retail Selling Price
| Product | OCT Selling Price | Wholesale Price | Retail Price | ||||
|---|---|---|---|---|---|---|---|
| Price Net of VAT | VAT 0% | Price incl. VAT | Tax NSSF | Price incl. Tax | |||
| Green Tea « Super » 100 g | 3 106 | 590 | 3 696 | 150 | 3 846 | 4 000 | 4 400 |
| Green Tea « Super » 250 g | 3 106 | 590 | 3 696 | 150 | 3 846 | 4 000 | 4 400 |
| Green Tea « Bourgeon » 250 g | 8 689 | 1 651 | 10 340 | 150 | 10 490 | 10 910 | 12 000 |
| Black Tea « Extra » 100 g | 5 016 | 953 | 5 969 | 150 | 6 119 | 6 364 | 7 000 |
| Black Tea « Extra » 250 g | 5 016 | 953 | 5 969 | 150 | 6 119 | 6 364 | 7 000 |
| Black Tea « Extra+ » 100 g | 6 338 | 1 204 | 7 542 | 150 | 7 692 | 8 000 | 8 800 |
| Black Tea « Extra+ » 250 g | 6 338 | 1 204 | 7 542 | 150 | 7 692 | 8 000 | 8 800 |
| Black Tea Sri-lankan 150 g | 20 442 | 3 884 | 24 326 | 150 | 24 476 | 25 455 | 28 000 |